Isabel Sierra Gómez de León is an award-winning creative, design and brand leader.

Currently leading the EMEA creative team at Adobe. Previously at Square, Bloomberg and BBC Studios.

What I do

  • I build brands.

    Every brand goes through key foundational moments—the turning points that define what comes next. I bridge brand strategy with data and insight to help brands show up with clarity, relevance, and power when it matters most—when recognition, connection, and equity are on the line.

  • I design teams.

    Change is the only constant in our world. Whether it's navigating seismic shifts inside an organization or integrating AI and automation into creative workflows, I lead teams through real transformation. Big or small, I help creative teams evolve—and thrive.

  • I shape products.

    I use systems thinking and deep user insight to build design systems that do more than scale—they connect. My work bridges logic and empathy to create intuitive, human-centric experiences that drive product adoption, growth, and long-term stickiness.

Some work I am proud of.

Portfolio password available upon request.

2025

2024

2024

AI-116

2024

2022

2022

2022

2020

Mike 2020

2017-2019

2017

News

News

Get in touch.

current time zone: UK (GMT+1)