Quick and easy.
Creativity for all.
Adobe Express is the ultimate quick-and-easy creative tool for anyone looking to make an impact. When we launched in the UK in 2024, our mission was clear: empower every entrepreneur, student, and side hustler with the tools they need to turn ideas into thriving businesses. No barriers, no complicated software—just instant, intuitive creativity backed by the power of Adobe.
Spotlighting the UK hustle
To establish a deep, immediate connection with the UK’s entrepreneurial scene, we launched an awareness campaign celebrating the game-changing spirit of British businesses. We partnered with two powerhouse brands—Yendy and Earl of East—to tell their stories and show firsthand how Adobe Express fuels business growth.
But we didn’t just feature our partners—we amplified them. Through a high-impact media strategy, we turned their stories into must-see content. The result? Their products flew off the shelves in record time.
Reinventing Product Storytelling
Further down the funnel, we transformed our hero stories into high-performing, conversion-focused content. Working with our creative partners at 72 and Sunny, Labor and Kings and Kongs we redefined the product video format—showcasing Adobe Express’ mind-blowing features from a fresh, dynamic perspective.
From flyers to social media, we built 24 unique narratives that reflected the full spectrum of our audience, proving just how powerful Adobe Express is for real-world marketing.
Making Adobe Express Unmissable
Our social strategy? Simple—make Adobe Express impossible to ignore. We teamed up with high-impact influencers who didn’t just talk about the product—they used it in ways that felt authentic and aspirational.
Entrepreneur and podcast giant Steven Bartlett kicked off the new year by teaching his audience how to build their own manifesto with Express. Football superstar Alessia Russo created her dream team and custom crest using our commercially safe AI image generation. These weren’t just endorsements—they were real, engaging use cases that showed Express in action.
Bringing Adobe Express to You.
Great products need to be experienced, so we took Express to the streets. During launch week, we set up interactive experiences at Waterloo and London Bridge stations, giving thousands of people the chance to see our image-making and print capabilities in real-time.
For students, we went even bigger. Since Adobe Express is free for everyone—and students get a free Premium plan—we created our own Adobe Express music festival, packed with interactive activations that showcased just how much creativity was at their fingertips.
The Results: A Category-Defining Launch
We didn’t just launch Adobe Express in the UK. We turned it into the go-to creative platform for entrepreneurs, students, and creators ready to make their mark. And this is just the beginning.