Isabel Sierra Gómez de León
brand reinvention + product transformation

 
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I am an award-winning creative, design and brand executive working at the intersection of tech, data, media, and philanthropy.

 
 

What I do

  • In our world, the only constant is change. Whether helping manage dramatic organizational change or incorporating new technologies into workflows (AI, automation), I guide teams of all sizes through profound transformations.

  • I leverage data science and customer insight to form deep connections between brands and their customers. From positioning, naming and go-to-market strategies, my work has built valuable brand equity for businesses around the world.

  • With a deep believe in uncompromising user-centricity and service-lead design, my work helps architect digital products and experiences that grow adoption and retention.

  • I help solve complex business problems with ideas that shape culture, expand market share, and contribute to the bottom line.

  • With 20+ years of experience working across all timezones, I help companies expand globally by emphasizing the need to understand local markets, trends and practices first.

 

Brands I have worked with

 
 
 

Latest news and contributions

 

Articles, essays and press mentions

 

(Fast Co.) Queer 50 2022 🇺🇸

(Medium) Mom Bod , or what my postpartum body taught me about self-love. 🇬🇧

(Medium) Data Visualized, Making complex things look simple at a data-fueled company. 🇬🇧

(Colossal) The Art X Peace Print Sale Is Raising Money to Support People Fleeing Ukraine 🇨🇦

(Bloomberg) One Voice / Una Voz 🇺🇸

(Barrons) Good Company How the Viral Art Project Supports Artists Hurt by Covid-19 🇺🇸

(Diario de Jerez) "Mi obra es una mezcla de ironía británica y guasa de Sanlúcar" 🇪🇸

(RoastBrief) #EnVivo, The One Club Young Guns jury interview 🇪🇸

(The Drum) The State of B2B Creativity