I am an award-winning creative, design and brand executive working at the intersection of tech, data, media, and philanthropy.
What I do
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In our world, the only constant is change. Whether helping manage dramatic organizational change or incorporating new technologies into workflows (AI, automation), I guide teams of all sizes through profound transformations.
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I leverage data science and customer insight to form deep connections between brands and their customers. From positioning, naming and go-to-market strategies, my work has built valuable brand equity for businesses around the world.
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With a deep believe in uncompromising user-centricity and service-lead design, my work helps architect digital products and experiences that grow adoption and retention.
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I help solve complex business problems with ideas that shape culture, expand market share, and contribute to the bottom line.
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With 20+ years of experience working across all timezones, I help companies expand globally by emphasizing the need to understand local markets, trends and practices first.
Brands I have worked with
Latest news and contributions
Articles, essays and press mentions
(Fast Co.) Queer 50 2022 🇺🇸
(Medium) Mom Bod , or what my postpartum body taught me about self-love. 🇬🇧
(Medium) Data Visualized, Making complex things look simple at a data-fueled company. 🇬🇧
(Colossal) The Art X Peace Print Sale Is Raising Money to Support People Fleeing Ukraine 🇨🇦
(Bloomberg) One Voice / Una Voz 🇺🇸
(Barrons) Good Company How the Viral Art Project Supports Artists Hurt by Covid-19 🇺🇸
(Diario de Jerez) "Mi obra es una mezcla de ironía británica y guasa de Sanlúcar" 🇪🇸
(RoastBrief) #EnVivo, The One Club Young Guns jury interview 🇪🇸
(The Drum) The State of B2B Creativity