Designing Joy: A Purposeful Journey.

According to a recent study, 79% of CEOs believe that articulating what Purpose means for a business is crucial to its survival. After years of helping companies articulate their core values, here's what I've learned: Purpose is more closely aligned with finding joy in the work, and less about stuffy CSR. Here is a brief essay I penned on the topic, based on a talk I gave during Square 2023 Design Summit.