Concept cover for Bloomberg’s 2018 Impact Report
Sustainability: Action is Everything
Climate change is the biggest challenge of our generation. And I believe designers have an important role in helping to imagine a more sustainable future for us all.
At Bloomberg, I am often lucky to be able to work on projects that align with my personal values. Given the opportunity, I leverage our expertise in data to help our clients take action to tackle climate change from every angle.
Our events and media outlets bring together leaders in sustainable business and finance, helping to set the global agenda. In 2019, my team worked on the launch of Bloomberg Green: online news, a magazine, a daily digest, an online video vertical and an event focused on climate news and data-driven insights from Bloomberg's global newsroom covering the latest in science, environmental impacts, zero-emissions tech, and green business.
Bloomberg’s powerful network allows it to bring together the world’s leading voices in sustainability. In 2018, we hosted the first Climate Exchange forum in collaboration with Vanity Fair. The Climate Exchange focused on community stories and the personal effects of climate change. Panelists included Mayor of London, Sadiq Khan; investor Stephen Brenninkmeijer; fashion designer, Stella McCartney; Chairman of the Tiffany & Co Foundation, Anisa Kamadoli Costa; 13th US Administrator of the Environmental Protection Agency, Gina McCarthy; and Mayor of Pittsburgh, Pennsylvania, William Peduto.
We worked closely with Vanity Fair to brand the event, including custom triptychs for every section of the event.
Stage triptych for Mayor Peduto’s talk on life after coal.
Stage triptych for Stella McCartney’s panel on fashion and sustainability.
Final stage design for Stella McCartney’s panel on fashion and sustainability.
Bloomberg’s internal sustainability objectives match the ambition of its product offering.
As of 2020, we have pledged that we will be carbon-neutral by 2025. An important tool that helps us track our progress is our annual BImpact Report — a comprehensive account of how Bloomberg LP is helping its clients, employees, and communities create a sustainable future.
Bloomberg’s Impact Report 2017
Animation for the digital cover of the 2020 Impact Report, responding to the theme of ‘global impact’.
The design of the report – which lives both online and as a printed asset – changes each year. But our commitment to leaving as small of a footprint as possible remains the core focus. For the print edition, we work with internal printing experts to choose materials at the forefront of ecological innovation. And from a design standpoint, we use low-density graphics and vegetable inks to facilitate a greener printing process.
For the digital edition, we work with lightweight web components to minimize energy consumption.
Research into production methods for the report is ongoing; it is our objective to build a sustainable design practice and we discover new solutions year after year. We are also building an open-source knowledge library for visual designers, sharing best practices on how to build environmentally-responsible assets.
The 2018 Impact Report launch was announced to Bloomberg employees by in-office installations built from waste produced at the office.
The launch of the report is celebrated among Bloomberg employees with an activation campaign that comes to life around Earth Day. When our London building opened, for example, we designed waste bins that helped easily categorize recyclable materials and address misconceptions about the waste disposal process.
Bloomberg’s London HQ was awarded an ‘Outstanding’ rating by BREEAM sustainability assessment, with a 98.5% score, becoming the world’s most eco-friendly building in 2017. And thanks to our engagement campaigns, our employees were a big part of that achievement.
Our new waste labeling system follows government guidance in every territory and was introduced to employees with the ‘Know Where to Throw’ campaign.
But our impact is not only felt internally. My team helped brand Bloomberg’s Task Force on Climate-related Financial Disclosures (TCFD) and the Climate Finance Leadership Initiative, both of which improve and increase the reporting of climate-related financial information, and convene leading companies to mobilize private capital for climate solutions.
The CFLI brand is minimal, elegant, and uses process colors so it’s more efficient to print.
The 2019 CFLI launch report was published and distributed at the annual Assembly General of the United Nations, held in NYC.
Team:
Juan Manotas, Linda Lu and Courtney Nicholas — Creative Leads
Jordan Kovin, Sarah Abreu, Amber Magee, Rob Greenspan, Yessica Delgado — Design
Michael Fetsko — Copywriting
Nell Matthews, Mary Linnane — Marketing Management
Kellie Jeswald — Project Management
Jacob Coleman and Sean McQueen — Motion Design
Awards:
Global Ace Awards: Silver, Integrated under $250,000 for Bloomberg Green launch campaign
