Even before ‘purpose’ became a buzzword in today’s corporate world, I have pushed to be involved in projects that aim to make the world a better place. CSR is no longer about volunteering, but a must-have for any corporation that looks to attract great talent and contribute to a prosperous, sustainable future.

Since 2015, Bloomberg’s CTO has run Data for Good Exchange, part of a long tradition of advocacy for using data science and human capital to solve problems at the core of society. This day-long forum enables participants from academia, industry, government and NGOs to share insights and progress on applying modern machine learning and data science methods to problems in public and non-profit sectors.

In 2019, the theme revolved around the UN's Sustainable Development Goals. So we developed a series of illustrations inspired by some of the projects presented at the forum.

When the COVID-19 hit NYC in 2020, The Government of New York and New Jersey launched COVID Alert, an app that notifies users of potential COVID-19 exposure while maintaining user privacy and security. 

When I heard about an alliance bringing together New York’s tech firms to help with this effort, I was able to bring Bloomberg’s resources together to further the campaign’s design production and distribution efforts, in order to achieve the most amount of downloads. 

My team contributed by producing more than 500,000 assets for canvassing and fly posting all over NYC. We worked our internal connections to have the campaign appear across the Bloomberg News network, and on the Morgan Stanley and Nasdaq digital signage on Times Square. With our grass route work, 1.5 million New Yorkers are keeping safe by downloading and updating the app on a regular basis.

We designed signage and graphics for the recovery teams, as well as an optimized logo that is easy to use both in signage and social media. And helped design swag to help them raise funds through their online store.