Quiet luxury.
Built with AI.
A global event design system, scaled carefully with Adobe Firefly.
Executive events are some of the most intimate and high-stakes moments in the Adobe ecosystem. Small rooms. Senior audiences. Decisions that matter.
They also happen everywhere.
The challenge wasn’t how to make these events louder — it was how to make them consistent, premium and recognisably Adobe across regions, cultures and formats, leveraging Adobe’s latest image models.
Two modes, one system.
To support different types of executive moments, we designed two complementary expressions. Each distinct, but clearly part of the same family.
Black on Black
Reserved for the most exclusive, executive-hosted events. Darker, more monolithic and immersive, this mode leans into depth, texture and shadow to signal status and discretion.
White on White
Designed for regionally led leadership events. Lighter, more open and approachable, while still premium. It balances elegance with warmth, creating space for conversation without losing authority.
Firefly allowed both modes to scale globally, adapting to venue, culture and context while holding a consistent visual line.
Setting the frame.
For each event, we treated prompting as a way to set creative guardrails, not dictate outcomes. Prompts were shaped around the occasion — using culturally or contextually relevant objects — while holding a consistent visual language across the system. We focused on textural richness, extreme close-up framing and controlled lighting to create images that felt tactile, intimate and premium.
By repeatedly anchoring prompts around material qualities, scale and restraint in composition, we achieved variation without fragmentation — allowing each event to feel specific, while remaining unmistakably part of a single, cohesive system.
The system, in motion.
We extended the system into motion through a series of Firefly-generated video vignettes.
Used across digital invitations, stage moments and ambient screens, these films added rhythm and continuity to the experience, present without demanding attention. And showcased our latest AI models.
Role: ECD
The Team