Stress less with Acrobat.
With AI, Acrobat is so much more than PDF. Our customers were very curious about what Acrobat could do. They just couldn’t see their own working day in it.
So we changed the question from “what can Acrobat do?” to “what can Acrobat do for you?” In Acrobat “Micro Dramas” Every film follows the same human arc: a super-relatable work problem, a solution, and an outcome multiplied by the power of Acrobat.
Benefits first. Features second.
The films never open with a feature name. Nobody watching Fear is thinking “AI Assistant.” They’re thinking “I can’t send this contract to the wrong place.” So the story starts at the worry, and the product arrives as the way out of it.
Five feelings. Five colour worlds.
Fear, confidence, surprise, joy and embarrassment each got a world of their own. In Fear, every prop in a stylised workspace is pulled from one palette of bold purple. The colour carries the emotion before a word is spoken. It also carries into the landing page, where each episode’s marquee takes its emotion’s colour.
The Team
Team Adobe
Isabel Sierra y Gómez de León, ECD
Roland Raith, CD
Ariane Heffink Content Management
Sabina Strasser, Sr Director, Brand Experience
Katja Dollinger, Director, Customer Marketing
Agency
Dentsu Creative