The workplace of the future.
In 2017 Bloomberg inaugurated a new HQ in the heart of the City of London. The building, designed by Foster + Partners, is one of its kind. A pioneering structure with regards to both, new sustainability and collaboration standards.
One key architectural feature is a bronze triple-helix ramp that lets employees travel from through the building’s vertical open space. We engineered this identity for the building launch, and as a badge of membership for its inhabitants.
The mark became the bedrock for the building’s identity, and it populated lapels, brochures, employee swag…
The building mark was part of a welcome animation in the building’s 9-meter screen.
An architectural landmark. An engineering pioneer. An award-winning sustainable wonder.
A building like no other with a story like no other. To explain this extraordinary workplace’s advances we made a 7-minute short film narrated by Bloomberg’s London employees. The film invites you to come in and experience the vibrancy of the space as if you were there in person.
Team:
Damian Totman — ECD
Phil Chubb — Intl. Head of Studio
Magali Nishimura, Dan Seffens — Design and Art Direction
Oliver Eden-Green, Stuart Whitmore — Copywriting
John Vallis — Project Management
Justin Malko — Executive Producer
Bloomberg London: The Inside Story — made in partnership with Bloomberg Philanthropies and Next Shoot.