Face the Data. Change the World.

 Many companies search for a purpose. Bloomberg LP was born with one: to change the world for the better. It started with our founder, who believed doing the right thing – by our customers, our communities and our planet – was also the best thing for business. It’s in our products, which started a revolution in financial markets that reverberates to this day. It’s felt by our employees, who we invest in through every stage of their careers. 

We believe success and principles are not mutually exclusive. 

Bloomberg LP’s profits don’t go to shareholders. They go to Bloomberg Philanthropies, which is dedicated to saving and improving lives around the world. But Bloomberg Philanthropies rarely just writes a check; we supply our own experts and partner with cities, governments, thought leaders, and organizations to spread solutions that work. We are entrenched in these causes.

We wanted our audiences to understand the connection between Bloomberg LP and Bloomberg Philanthropies and our unique approach to our work. We also wanted them to see that not only is Bloomberg a leader in financial data, news, and insight – but that we are also having a profoundly positive impact on the world.

Designed as a documentary-style content series, the “Face the Data” campaign came to life as a series of real stories — from our employees and philanthropic partners — that tell how a single data-point inspired them to tackle the world’s biggest issues, with the help of Bloomberg and Bloomberg Philanthropies.

This was one of the biggest cinematographic productions that our small team had ever tackled. So we enlisted the help of Oscar-winning agency Gangs of Kosmos, who helped us articulate the idea and produce these beautiful films.