News in social media get messy sometimes, becoming really hard to distinguish between fact and opinion.
In 2018, Bloomberg set up to bring data-driven, quality journalism to a brand new news format on social media. TicToc is the first and only 24/7 social news network built for video streaming, delivering independent, verified, non-partisan news. It delivers breaking news and updates to your newsfeed as they happen, also aggregating relevantly curated tweets from trusted experts in the matter.
TicToc is a new way to consume news on your social stream, which proposed an interesting challenge when it came to presenting the product to the world. The identity we developed is designed to break through the noise of your Twitter feed with bold typography and palette. The language we used to promote the product is intentionally simplistic - straightforward advertising for a straightforward network.
At the help of the campaign, that included both traditional advertising and bellow the line, we put together a weekly social push using trending stories that helped TicToc build a solid following week by week.
Overall, our work helped @tictoc reach 500,000+ followers on its first year of existence, establishing the platform as one of Bloomberg’s most promising news products.
Our branding work around the platform is in constant evolution since the product launched in January 2018.
Credits: Michael Eisenreich, strategy Mikell Fine Iles, design direction Jordan Achilli and Sarah Abreu, art direction and brand design John Luisi, video Michael Fetsko, copywriting Rob Greenspan and Nathan Jones, design