Logotypes is an investigation into symbols and the construction of meaning in contemporary political discourse. The series is structured into eight allegorical portraits. Logotypes requires the active participation of the viewer in order to complete the meaning of each symbol. But the series also attempts to examine the tensions between symbology, mythology, politics and society through logos, emblems, colours, and analogies. In this way, we may look at Democracy as the power of the populist imagination, turning the everyday into a spiritual experience.
The series premiered in Galería Sánchez de Lamadrid and since then has been shown widely in Spain and the UK.
Image titles, top to bottom:
1. Barack Obama 2. Angela Merkel 3. David Cameron 4. Nicholas Sarkozy 5. Silvio Berlusconi 6. Vladimir Putin 7. Xi Jinping 8. Mariano Rajoy