Diversity and / inclusion have become buzz words in today’s corporate culture. But how can brands like Bloomberg demonstrate their commitment to the cause in a way that matters to its employees?
Marketing at Bloomberg has become a leading department in establishing how we communicate our support to creating an inclusive environment for our employees. We do this in many ways — creating inclusive policies, promoting education and transparency and celebrating important moments in the year that celebrate our people and their backgrounds.
Whether we’re celebrating LGBT+ pride or Veteran’s Month, my team has been leading the effort of communicating our diversity, while representing our values as a company. We lit the penthouse of our Sydney Office for Spirit Day. We commissioned a young African American to create artwork for Black History Month. We showcased our accessible design capabilities on the Bloomberg Terminal for Abilities Month… there are a thousand stories to be told, but one common thread. Inclusion makes a huge difference — for our business, for our people and for the world we want to create around us.
Credits: Ramona Roopnarine, Nisha Virik and Carl Fischer, strategy and marketing management Damian Totman, ECD Jess Scott, copywriter and creative partner Amber Magee, Jordan Kovin, art directors Bradley Oakley, design and production